I got to work closely with the owner of North Authentic to help develop a label and packaging for the company’s first product. The owner wanted to keep the label as simple as possible, we explored transparent labels and white, she decided black was the best direction for the packaging.

From there, we made labels and sample cards, but ran into a big issue. The logo. The original logo was hand drawn and had incredible detail throughout the entire piece, printing was an issue, so we decided to update the logo to be able to print at smaller scales while still keeping the same similar shapes of the original illustration.