Designing the JM Cocktail Caravan visual identity was a treat. The clients were incredibly friendly, but had a clear vision of what they wanted to be presented in their identity. Both, are very positive and incredibly social, so the identity took a combination of a classy, but bright personality. As more pieces of this identity being to debut on different touchpoints, their personality will start coming into clear view.

The challenge was finding something that could work as a symbol on both mobile and on printed materials. We found a nice medium where the logo could be broken up into a smaller symbol allowing for a more dynamic identifier.