Kings Peak Coffee Roasters
A local artisan coffee roaster located in Salt Lake City, UT. They are a family owned small business that delivers in both quality coffee and great atmosphere.
Logo Design
Identity Design
Packaging Design
We developed a new logo and visual identity that helped modernize the visual identity while keeping a friendly and approachable feeling that they are known for. The typography was updated to be more legible, cleaning up small inconsistencies with the prior mark.
The new coffee label packaging was designed to allow more expressive creative freedom while continuing to keep the original black and white color palette intact. The icon is usable as a standalone symbol within swag and collateral that Kings Peak would develop.
This project is still in development.
